PARSED CONTENT

The site has the following on the homepage, "The only analytics tool designed specifically for dealers, Site Reporter." I observed that the web site also said " Gives you the information you need to get the most out of your online retailing program." They also stated " At a glance, you can review lead submission trends, lead conversion ratios, popular models, and search engine effectiveness. Powered by The Cobalt Group." The meta header had car as the first keyword. This keyword was followed by truck, dealer, and dealership which isn't as important as car. The other words the site uses is used. new is also included and might not be seen by search parsers.